Pralina has always focused on the environmental sustainability of its products. With its project “Le Biodiverse”, it aims to promote and publicise the region’s agricultural biodiversity, dedicating a personalised line of products to some of the most characteristic local varieties.
The idea is to begin a first attempt at an integrated supply chain that brings together farmers and a processing company – Pralina – with respect for all suppliers involved.
At the root lies the necessity to create a path towards encounters with financial players in the agro-food industry in order to build a local and forward-thinking method of development. This method, with a healthy, short and traceable supply chain, could unite the area’s potential players and create a network of these in an expert and productive discussion.